How many stars would you give a product that answered a particular need you were seeking to answer?
One of the greatest draws to online shopping is the ability to read consumer reviews. Products always sell better when recommended. Most comments will reveal a range of satisfaction, but by reading them we can determine if the buyers’ concerns are identical to ours and their reactions to the product.
This applies to books as much as any other item. As an author, I know the power of reviews. Readers are reluctant to put out hard-earned cash if no one else has stated they read my book and found it of value. Reviews also improve ranking on Google, Bing, and Yahoo! through the keywords which raises attention.
My newest book, The Alzheimer’s Spouse, was recently reviewed in Publishers Weekly. This publication is the most influential of the publishing industries trade papers and read by publishers, librarians, booksellers, and literary agents. Sold on news stands in New York and by subscription, every issue features a couple of hundred reviews and industry news.
I’m very excited about this review but also appreciate every one that is made on Amazon by consumers. Thank you to all who have done that for me. I’m humbled that you took the time to comment.
[…] (Have you seen my blog post, the Review Power?) […]